The Palmer Code™

Palmer Beauty Principles….what you don’t know could hurt you!

You want to be more beautiful….. 

      Plastic Surgery, Cosmetic Surgery or Facial Plastic Surgery can make you more attractive….

      If you know the secrets……

So if you’re looking to improve your appearance….

Go to Francis Rogers Palmer, III, MD, FACS…the man that wrote the book (upcoming book) on the subject of beauty, plastic surgery and how you can use it to unlock your hidden potential .

World-renowned Beverly Hills Plastic and Cosmetic Surgeon, Dr. Francis R. Palmer, III explains his “Palmer Beauty Principles”tm.  These principles, developed from 15 years experience as a Beverly Hills Plastic and Cosmetic Surgeon, allow beauty to be defined.  These principles have been featured in People Magazine’s 50 Most Beautiful People edition where they were recognized as ground breaking in the field of beauty enhancement and plastic surgery.  “These are the areas that will make you more attractive”….think of it as a roadmap, a guide if you will...one that  allows you to unlock your hidden beauty potential through plastic and cosmetic surgery procedures that are specifically designed to make you more attractive, youthful and beautiful…says, Dr. Francis Palmer.

Excerpts from Dr. Palmer’s Upcoming Book on Plastic Surgery, Cosmetic Surgery, Facial Plastic Surgery and the Palmer Beauty Principles ^tm.

Sit ten people down in a room and show them pictures of Brad Pitt, Angelina Jolie, Michelle Pfeiffer, Marilyn Monroe and chances are they'll arrive at the same conclusion.  These people are gorgeous.  Not everyone, however, is considered with such high regard and the images of other individuals may not be greeted with the same consensus.  So what is it that makes some faces unquestionably beautiful and others not?  Until now the beauty of the human face and form has been accepted as something hard to describe and quantify.  But Dr. Francis Palmer’s new groundbreaking work shows that there is a way to systematically analyze the human shape so that beauty can be not only clearly defined but also purposefully pursued and enhanced.  After all isn’t that what Plastic Surgery, Cosmetic Surgery and Facial Plastic Surgery procedures are supposed to do…make you more attractive?  Yet somehow, not everyone that has undergone Plastic & Cosmetic Surgery look more attractive…Dr. Francis Palmer believes it’s because they didn’t know and follow the Palmer Beauty Principles!

Francis R. Palmer, III, M.D., is an internationally acclaimed plastic, cosmetic & facial plastic surgeon whose fifteen years of practicing plastic & cosmetic surgery, in Beverly Hills, on some of the world's most beautiful people and best loved celebrities has resulted in a means of quantifying and measuring the beauty of the human form. Dr. Palmer has analyzed the component parts of the face and body and established a hierarchy of importance in terms of their influence on appearance. Dr. Palmer has identified characteristics of different features, defined what is required for a feature to be considered ideal, established how the angles, shapes and proportions differ in men and women and clarified how they are affected by the aging process.  Dr. Palmer's philosophy is summed up in his “Palmer Beauty Principles” which state, among other things, that the cheeks -- not the eyes -- have the largest influence on one's attractiveness, that men and women will be more beautiful if they have more features that are gender-specific in appearance and that the use of the proper aesthetics can unlock an individual's true beauty potential.  Dr. Palmer notes that the more ideal beauty features a person possesses, the more attractive that individual will be.   This is a powerful secret that allows plastic and cosmetic surgery to follow guidelines in order to make you more beautiful.

 Dr. Palmer continues:

Obviously, all facial features contribute to one's appearance.  So are there any features that prevail and play larger roles than others?  Which features of the face are the most important in achieving facial beauty?

The feature that has the most effect aesthetically, on facial beauty, will have a greater overall aesthetic value.  The higher the aesthetic value, the greater the effect on beauty and its ability to over-shadow or neutralize less than ideal or even negative facial features.  Let me now elaborate on this hierarchy that I have established.

The most important aesthetic facial feature is the overall size and shape of the cheeks.  They alone can control whether the face is perceived as male, female, aged or youthful.  This one feature, in my opinion, when ideally shaped is responsible for the vast majority (approximately 75%) of facial beauty.  This conclusion is supported by observations of the degree of improvements, in facial beauty, when the cheeks are enhanced to approach the ideal.  For this very reason, I call the cheeks the aesthetic beauty trigger point or focal point.  The cheeks can literally trigger an observer to perceive an individual as attractive or unattractive, youthful or aging.  Just think of it this way: the face hangs by the cheekbones.  Go here to see if you have ideally shaped cheeks using my Palmer Beauty Principles.

This one feature should always be analyzed first when considering beauty enhancement of the face.  Beauty is not esoteric or in the eye of the beholder.  I have shown that using my Palmer Beauty Principles applied to plastic and cosmetic surgery, beauty can be achieved in a consistent and predictable manner.  This is powerful stuff!  Until this feature is as close to the "ideal" as possible, there is no need to look at other areas of the face.  This is contrary to conventional thinking.  Quick, without thinking, tell me which feature you thought (before reading this material) was the most important to facial beauty?  If you are among the thousands of patients and the scores of beauty journalists and editors that I have asked that very question, over the past fifteen years, you said the eyes.  This is what just about everyone (over 99%) has told me.  I find, however, that this conventional thinking about the eyes is woefully inaccurate, as the eyes and eyebrows together contribute much less to facial beauty than ideal cheeks (approximately 7-10%).  This is clearly not the beauty focus of the face and therefore it does not carry as much importance as the cheeks.

These are aesthetically ideal feminine eyelid/eyebrows that appear beautifully shaped and youthful.

Now, I am sure that some of you are asking how I know this to be true.  This is a valid question that needs to be answered.  In my years of analyzing the face and searching for ways to enhance its beauty, I have found the following.  People that exhibit aging of the entire face and who undergo rejuvenation of the eye/eyebrow area do not regain full facial youth and beauty.  While restoring the eye/eyebrow area to aesthetic ideal does have the effect of removing the tired look from the face, it will not enhance the entire face.  People look better, but not all over.  If we take the same individual and manipulate the cheek area to its ideal aesthetic size and shape, it is remarkable how much more attractive, youthful and beautiful this makes the entire face appear.  In the midst of aging of the face, this one feature alone literally can unlock one's facial beauty.  That is why I call it the "facial beauty trigger point."  It can do just that -- trigger the observer to perceive the face as more attractive.

We all know this to be true subconsciously.  Making no expression, look into a mirror. Now look again, only smile.  The tissues of the face are forced into a more youthful and aesthetic position as you smile.  This approaches the ideal cheek shape for women.  Observing your face while smiling, you will notice that this simple maneuver makes the entire face more beautiful.  That's why so many women in their 40's and over smile for every photograph.  They have learned that smiling allows them to appear more attractive in pictures. And they are correct. It does.  Smiling enhances the tissue of the cheeks by forcing them into a more aesthetic shape.  This makes the entire face appear more beautiful.  This clearly makes the cheek area the most important facial beauty feature.

The lips are the third most important facial feature and the most commonly overlooked.  They account for 5-7% of one's overall facial beauty.  The lips, when ideally shaped, are full and plump. There should also be the proper proportion between the upper and lower lip (the upper lip should be about 75% of the size of the lower lip).  When ideal, the lips are capable of drawing an observer's gaze directly to them.  This has the effect of softening the entire face and can even camouflage other, less-than-ideal, features such as the nose or chin.

Doing the math, one can quickly recognize that the cheeks, eye area and lips together constitute 92% of facial beauty when ideally shaped.  They also have the power to control the observer's gaze so that first the cheeks are looked at, followed by the eyes and then the lips.  I call this the 1-2-3 Beauty Punch.   Having beauty in these three areas of the face will literally make you a knock-out.  Other facial features, while important, have far less aesthetic impact. 

Palmer Beauty Principles^tm……

Secrets revealed….

Plastic Surgery, Cosmetic Surgery and Facial Plastic Surgery techniques to make you more beautiful!

1. Full Round Cheeks
2. High Tapering Eyebrows/No Excess Skin Or Fat Of Eyelids
3. Full pouty lips

Together these features account for over 90% of facial beauty. 

What makes men handsome?

1. high narrow cheeks  2. Wide flared jawlines  3. Low flat eyebrows/properly shaped eyes (bedroom eyes)  4. Full lips  5. Sleek noses  6. Strong chins

Now let’s look at the supporting cast of facial features:

THE SKIN: Soft as a baby's bottom. Peaches and cream complexion.  Smooth as silk. These are just some of the phrases often used to describe beautiful looking skin.  Given that the skin is the body's largest organ, it should come as no surprise that it's a rather important feature to our health.  But it also plays a large role in beauty, taking the spot of the fourth most important facial feature, according to Dr. Palmer.